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A '''Key Performance Indicator''' (sometimes shortened to performance indicator or simply KPI, or also sometimes called Key Success Indicator<ref name="about.com">http://management.about.com/cs/generalmanagement/a/keyperfindic.htm</ref>) is a sort of benchmark or [[checkpoint]] used by [[business]]es to determine whether they are succeeding or not. While a business may (and probably should) have wide, open-ended goals, these are specific, measurable goals.<ref name="about.com">http://management.about.com/cs/generalmanagement/a/keyperfindic.htm</ref>
==Examples of Good and Bad KPIs==
*"Get out of debt within three years" - Probably reasonable, depending on income, overhead, and debt.
*"Get out of debt within forty years" - Probably not acceptable, depending on the budget. KPIs should not generally be so long-term, nor should they require minimal effort.
*"Become popular" - Invalid, because how is popularity determined?
*"Gain ten thousand customers in the first month" - Probably unreasonable, since KPIs should be achievable but not unreasonable.
*"Achieve one thousand Facebook likes in the first three months" - Reasonable, and implies some popularity though does not is not a certain conclusion.
==References==
{{reflist}}
[[category:Management]]
==Examples of Good and Bad KPIs==
*"Get out of debt within three years" - Probably reasonable, depending on income, overhead, and debt.
*"Get out of debt within forty years" - Probably not acceptable, depending on the budget. KPIs should not generally be so long-term, nor should they require minimal effort.
*"Become popular" - Invalid, because how is popularity determined?
*"Gain ten thousand customers in the first month" - Probably unreasonable, since KPIs should be achievable but not unreasonable.
*"Achieve one thousand Facebook likes in the first three months" - Reasonable, and implies some popularity though does not is not a certain conclusion.
==References==
{{reflist}}
[[category:Management]]