[[Google]] trends measures the interest in various words/phrases as far as Google searches over time.
[[Google]] trends measures the interest in various words/phrases as far as Google searches over time.
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=== Google trend data as a reflection of other activity ===
Google trend data is often a reflection of what is happening in the offline world and various events in online communities.
Google trend data is often a reflection of what is happening in the offline world and various events in online communities.
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On July 24, 2013, ''CNS News'' reported:
On July 24, 2013, ''CNS News'' reported:
{{cquote|Atheism is in decline worldwide, with the number of atheists falling from 4.5% of the world’s population in 1970 to 2.0% in 2010 and projected to drop to 1.8% by 2020, according to a new report by the Center for the Study of Global Christianity at Gordon-Conwell Theological Seminary in South Hamilton, Mass."<ref>[http://www.cnsnews.com/news/article/global-study-atheists-decline-only-18-world-population-2020 Global Study: Atheists in Decline, Only 1.8% of World Population by 2020]</ref>}}
{{cquote|Atheism is in decline worldwide, with the number of atheists falling from 4.5% of the world’s population in 1970 to 2.0% in 2010 and projected to drop to 1.8% by 2020, according to a new report by the Center for the Study of Global Christianity at Gordon-Conwell Theological Seminary in South Hamilton, Mass."<ref>[http://www.cnsnews.com/news/article/global-study-atheists-decline-only-18-world-population-2020 Global Study: Atheists in Decline, Only 1.8% of World Population by 2020]</ref>}}
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In the latter portion of the 20th century and continuing into the 21st century, due to various historical events/trends, the atheist movement has had lower confidence/morale (see: [[Low morale of the atheist movement]]).