''“Over the last two decades, research shows the public has grown increasingly skeptical of the news industry. The study reaffirms that consumers do value broad concepts of trust like fairness, balance, accuracy, and completeness. At least two-thirds of Americans cite each of these four general principles as very important to them.”''<ref>[https://www.rt.com/usa/340124-americans-trust-media-plummets/ Only 6% of Americans trust the media – survey]</ref> | ''“Over the last two decades, research shows the public has grown increasingly skeptical of the news industry. The study reaffirms that consumers do value broad concepts of trust like fairness, balance, accuracy, and completeness. At least two-thirds of Americans cite each of these four general principles as very important to them.”''<ref>[https://www.rt.com/usa/340124-americans-trust-media-plummets/ Only 6% of Americans trust the media – survey]</ref> |