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'''Edward Louis Bernays''' (November 22, 1891 - March 9, 1995) was a journalist, the nephew of [[Sigmund Freud]], a progressive,<ref>[http://www.foxnews.com/story/2010/05/27/glenn-beck-progressives-fight-for-american-hearts-and-minds.html 'Glenn Beck': Progressives' Fight for American Hearts and Minds], [[Fox News]]</ref><ref>[https://books.google.com/books?id=aUM1Hp8ysXUC&pg=PA32 Progressive Intellectuals and the Dilemmas of Democratic Commitment]</ref><ref>[https://books.google.com/books?id=AxIvSfe3DyYC&pg=PT60 Power Systems: Conversations on Global Democratic Uprisings and the New Challenges to U.S. Empire]</ref> and an early innovator in modern techniques of propaganda and social psychology.  He is widely regarded as the 'Father of Public Relations'.<ref>[https://www.nytimes.com/books/98/08/16/specials/bernays-obit.html Edward Bernays, 'Father of Public Relations' And Leader in Opinion Making, Dies at 103]</ref>

'''Edward Louis Bernays''' (November 22, 1891 - March 9, 1995) was a journalist, the nephew of [[Sigmund Freud]], a progressive,<ref>[http://www.foxnews.com/story/2010/05/27/glenn-beck-progressives-fight-for-american-hearts-and-minds.html 'Glenn Beck': Progressives' Fight for American Hearts and Minds], [[Fox News]]</ref><ref>[https://books.google.com/books?id=aUM1Hp8ysXUC&pg=PA32 Progressive Intellectuals and the Dilemmas of Democratic Commitment]</ref><ref>[https://books.google.com/books?id=AxIvSfe3DyYC&pg=PT60 Power Systems: Conversations on Global Democratic Uprisings and the New Challenges to U.S. Empire]</ref> and an early innovator in modern techniques of propaganda and social psychology.  He is widely regarded as the 'Father of Public Relations'.<ref>[https://www.nytimes.com/books/98/08/16/specials/bernays-obit.html Edward Bernays, 'Father of Public Relations' And Leader in Opinion Making, Dies at 103]</ref>

Bernays was a member of the [[Committee on Public Information]].

Bernays was a member of the [[Committee on Public Information]], a position which helped him refine his abilities.<ref>[https://books.google.com/books?id=WacfBgAAQBAJ&pg=PA153 The Americanization of West Virginia: Creating a Modern Industrial State, 1916-1925]</ref>

In 1990, ''Life Magazine'' named Bernays in its list of 100 most influential Americans of the 20th century.<ref>[https://books.google.com/books?id=hv6gBAAAQBAJ&pg=PA233 The Father of Spin: Edward L. Bernays and The Birth of Public Relations]</ref>

In 1990, ''Life Magazine'' named Bernays in its list of 100 most influential Americans of the 20th century.<ref>[https://books.google.com/books?id=hv6gBAAAQBAJ&pg=PA233 The Father of Spin: Edward L. Bernays and The Birth of Public Relations]</ref>

Edward Bernays was a master propagandist. Among Bernays more well known campaigns are the following:

Edward Bernays was a master propagandist. Among Bernays more well known campaigns are the following:

* While working for the ''Medical Review of Reviews'', Bernays played a role in the creation of a play called ''Damaged Goods'', which focused on the effects of the disease syphilis.<ref>[https://books.google.com/books?id=OmHABgAAQBAJ&pg=PA66 Reputation Management: The Key to Successful Public Relations and Corporate Communication]</ref>  Bernays himself described it as a "propaganda play that fought for sex education."<ref>[https://books.google.com/books?id=_OEPBt16JscC&pg=PT42 Trust Us, We're Experts PA: How Industry Manipulates Science and Gambles with Your Future]</ref>

* While working for the ''Medical Review of Reviews'', Bernays played a role in the creation of a play called ''Damaged Goods'', which focused on the effects of the disease syphilis.<ref>[https://books.google.com/books?id=OmHABgAAQBAJ&pg=PA66 Reputation Management: The Key to Successful Public Relations and Corporate Communication]</ref>  Bernays himself described it as a "propaganda play that fought for sex education."<ref>[https://books.google.com/books?id=_OEPBt16JscC&pg=PT42 Trust Us, We're Experts PA: How Industry Manipulates Science and Gambles with Your Future]</ref>

* Working for the Beech-Nut corporation, Bernays helped to position bacon and eggs as the true all-American breakfast.<ref>[http://www.npr.org/templates/story/story.php?storyId=4612464 Freud's Nephew and the Origins of Public Relations]</ref><ref>[https://www.youtube.com/watch?v=6vFz_FgGvJI Edward L. Bernays Beech-Nut Packing Co ]</ref><ref>[http://baltimorepostexaminer.com/bacon-for-breakfast/2013/07/11#sthash.2SkytIIQ.dpbs Bacon for breakfast?]</ref>

* Working for the Beech-Nut corporation, Bernays helped to position bacon and eggs as the true all-American breakfast.<ref>[http://www.npr.org/templates/story/story.php?storyId=4612464 Freud's Nephew and the Origins of Public Relations]</ref><ref>[https://www.youtube.com/watch?v=6vFz_FgGvJI Edward L. Bernays Beech-Nut Packing Co ]</ref><ref>[http://baltimorepostexaminer.com/bacon-for-breakfast/2013/07/11#sthash.2SkytIIQ.dpbs Bacon for breakfast?]</ref>

* "Light’s Golden Jubilee", a celebration of the invention of the lightbulb.<ref>[https://www.loc.gov/programs/static/national-recording-preservation-board/documents/LIGHT'S%20GOLDEN%20JUBILEE.pdf "Light's Golden Jubilee" (October 21, 1929)]</ref>

* "Light’s Golden Jubilee", a celebration of the invention of the lightbulb.<ref>[https://www.loc.gov/programs/static/national-recording-preservation-board/documents/LIGHT'S%20GOLDEN%20JUBILEE.pdf "Light's Golden Jubilee" (October 21, 1929)]</ref>

* "Torches of Freedom", Bernays set up an elaborate display of debutantes sparking up their cigarettes, meanwhile he made sure to contact members of the press to capture the moment.<ref>[http://www.nytimes.com/books/98/08/16/specials/bernays-obit.html  Edward Bernays, 'Father of Public Relations' And Leader in Opinion Making, Dies at 103], [[The New York Times]]</ref>

* "Torches of Freedom", Bernays set up an elaborate display of debutantes sparking up their cigarettes, meanwhile he made sure to contact members of the press to capture the moment.<ref>[http://www.nytimes.com/books/98/08/16/specials/bernays-obit.html  Edward Bernays, 'Father of Public Relations' And Leader in Opinion Making, Dies at 103], [[The New York Times]]</ref> In addition to positioning the media and their photographers, Bernays convinced the women to place the cigarettes within their garter belts,<ref>[https://books.google.com/books?id=bY9Zh7IK0F8C&pg=PT25 Silent Film Comedy and American Culture]</ref> and at the appropriate time, light them so that good pictures could be taken.<ref>[https://books.google.com/books?id=T5hODAAAQBAJ&pg=PA126 Corporate Diplomacy: Building Reputations and Relationships with External Stakeholders]</ref>

* Campaign for the [[NAACP]], hosted first convention in Atlanta, Georgia in 1920.<ref>[https://books.google.com/books?id=g528Kuh8AdgC&pg=PA134 Anti-Social Engineering the Hyper-Manipulated Self]</ref>

* Dixie Cups campaign in the 1930's.<ref>[https://books.google.com/books?id=bY9Zh7IK0F8C&pg=PT25 Silent Film Comedy and American Culture]</ref>  Bernays leveraged the work of Freud and used science against the American consumer.  To help sell more paper cups, Bernays created a "Committee for the Study and Promotion of the Sanitary Dispensing of Food and Drink",<ref>[https://books.google.com/books?id=nhknAQAAIAAJ&q=bernays"Committee+for+the+Study+and+Promotion+of+the+Sanitary+Dispensing+of+Food+and+Drink" The New Yorker, Volume 74]</ref><ref>[https://books.google.com/books?id=GarJLYMm3A0C&pg=PA59 The Father of Spin: Edward L. Bernays and the Birth of Public Relations]</ref><ref>[https://books.google.com/books?id=ktdKDQAAQBAJ&pg=PT63 The Truth about Cancer: What You Need to Know about Cancer's History, Treatment, and Prevention]</ref> which is just as fictitious sounding as it really was.  But back then, Americans had not see the massive use of science by progressives to achieve their goals the way we see today.

* Dixie Cups campaign in the 1930's.<ref>[https://books.google.com/books?id=bY9Zh7IK0F8C&pg=PT25 Silent Film Comedy and American Culture]</ref>

 

Among Bernays' efforts, his promotion for Dixie Cups is quite remarkable. Bernays leveraged the work of Freud and used science against the American consumer.  To help sell more paper cups, Bernays created a "Committee for the Study and Promotion of the Sanitary Dispensing of Food and Drink",<ref>[https://books.google.com/books?id=nhknAQAAIAAJ&q=bernays"Committee+for+the+Study+and+Promotion+of+the+Sanitary+Dispensing+of+Food+and+Drink" The New Yorker, Volume 74]</ref><ref>[https://books.google.com/books?id=GarJLYMm3A0C&pg=PA59 The Father of Spin: Edward L. Bernays and the Birth of Public Relations]</ref><ref>[https://books.google.com/books?id=ktdKDQAAQBAJ&pg=PT63 The Truth about Cancer: What You Need to Know about Cancer's History, Treatment, and Prevention]</ref> which is just as fictitious sounding as it really was.  But back then, Americans had not see the massive use of science by progressives to achieve their goals the way we see today.

===The Century of the Self===

===The Century of the Self===