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→Crusades
==Crusades==
==Crusades==
Graham message caught fire in the 1950s, after he was heavily promoted nationwide by William Randolph Heart's newspapers in connection with a series of events that Graham held in Los Angeles. The mass-circulation national magazines (much more important in those days than today), including ''Life,'' ''Time'', ''Look,'' and ''Newsweek'' put Graham on their covers a dozen times. Advertising experts gave Graham awards two years in a row for being the most publicized person in America. In the era of [[Jim Crow]], Graham reached across racial lines and sought integrated audiences.
Graham's message caught fire in the 1950s, after he was heavily promoted nationwide by William Randolph Heart's newspapers in connection with a series of events that Graham held in Los Angeles. The mass-circulation national magazines (much more important in those days than today), including ''Life,'' ''Time'', ''Look,'' and ''Newsweek'' put Graham on their covers a dozen times. Advertising experts gave Graham awards two years in a row for being the most publicized person in America. In the era of [[Jim Crow]], Graham reached across racial lines and sought integrated audiences.
===His audiences===
===His audiences===