Changes

== Coca-Cola advertising in Der Stürmer ==

== Coca-Cola advertising in Der Stürmer ==

In 1930s, the ''[[Coca-Cola Company]]’s'' [[German]] arm, ''Coca-Cola GmbH'', placed an advert in the [[Nazi]] Party’s propaganda sheet, ''Der Stürmer'', denying any [[Jewish]] connection. This was done by the company’s German chief Max Keith, after the Nazi HQ ruling the country cancelled their orders when a [[Bavaria]]n spring-water bottler who was fed up with losing profits to growing Coca-Cola competitor, wrote to the ''Food and Agriculture Ministry'' in [[Berlin]] to opine that ''“it would be interesting to know whether Jewish [[capital]] is active in Coca-Cola GmbH.”'' After the [[World War II|war]], the ''Coca-Cola Company'' was concerned by the implications of ''Coca-Cola GmbH'' working with the Nazi regime thus investigated Max Keith. The company investigators concluded he had rejected Nazi Party membership as a shortcut to official favour and allegedly had continued to act in the interests of his parent company after the branch being cut off from the US head office.<ref>{{cite web |title=How Coca-Cola became Hitler’s drink of choice |author=James Hoare |publisher=History of War |date=28 Jan 2015 |url=https://www.historyanswers.co.uk/history-of-war/how-coca-cola-won-a-place-in-adolf-hitlers-heart/ |quote=Sales tanked and the Nazi HQ cancelled their orders, forcing Keith to deny any Jewish connection in an advert placed in the Party’s propaganda sheet, Der Stuermer. This inspired headlines back home to cry “Coca-Cola Finances Hitler” – a slight blow to its all-American, super-patriotic image, but one that left little mark. |accessdate=15 Dec 2018}}</ref>

In 1930s, the ''[[Coca-Cola Company]]’s'' [[German]] arm, ''Coca-Cola GmbH'', placed an advert in the [[Nazi]] Party’s propaganda sheet, ''Der Stürmer'', denying any [[Jewish]] connection. This was done by the company’s German chief Max Keith, after the Nazi HQ – ruling the country – cancelled their orders when a [[Bavaria]]n spring-water bottler who was fed up with losing profits to growing Coca-Cola competitor, wrote to the ''Food and Agriculture Ministry'' in [[Berlin]] to opine that ''“it would be interesting to know whether Jewish [[capital]] is active in Coca-Cola GmbH.”'' After the [[World War II|war]], the ''Coca-Cola Company'' was concerned by the implications of ''Coca-Cola GmbH'' working with the Nazi regime thus investigated Max Keith. The company investigators concluded he had rejected Nazi Party membership as a shortcut to official favour and allegedly had continued to act in the interests of his parent company after the branch being cut off from the US head office.<ref>{{cite web |title=How Coca-Cola became Hitler’s drink of choice |author=James Hoare |publisher=History of War |date=28 Jan 2015 |url=https://www.historyanswers.co.uk/history-of-war/how-coca-cola-won-a-place-in-adolf-hitlers-heart/ |quote=Sales tanked and the Nazi HQ cancelled their orders, forcing Keith to deny any Jewish connection in an advert placed in the Party’s propaganda sheet, Der Stuermer. This inspired headlines back home to cry “Coca-Cola Finances Hitler” – a slight blow to its all-American, super-patriotic image, but one that left little mark. |accessdate=15 Dec 2018}}</ref>

== External links ==

== External links ==