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The '''Amazon effect''' is extraordinary impact that the online retailer [[Amazon.com]] has on an industry when Amazon enters the market.
The '''Amazon effect''' is the impact that the online retailer [[Amazon.com]] has on an industry when Amazon enters the market.
For example, on June 16, 2017, the announcement of Amazon's offer to purchase the grocery chain Whole Foods caused a sharp, immediate drop in the stock value of other grocery chains, including even the mammoth [[Walmart]] (which itself has an impact on retail whenever it builds a new store or enters a market).
[[Category:Finance]]
[[Category:Finance]]
[[Category:Retail]]