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'''Edward Louis Bernays''' (November 22, 1891 - March 9, 1995) was a journalist, author, the nephew of [[Sigmund Freud]], a progressive,<ref>[http://www.foxnews.com/story/2010/05/27/glenn-beck-progressives-fight-for-american-hearts-and-minds.html 'Glenn Beck': Progressives' Fight for American Hearts and Minds], [[Fox News]]</ref><ref>[https://books.google.com/books?id=aUM1Hp8ysXUC&pg=PA32 Progressive Intellectuals and the Dilemmas of Democratic Commitment]</ref><ref>[https://books.google.com/books?id=AxIvSfe3DyYC&pg=PT60 Power Systems: Conversations on Global Democratic Uprisings and the New Challenges to U.S. Empire]</ref> and an early innovator in modern techniques of propaganda and social psychology.  He is widely regarded as the 'Father of Public Relations'.<ref>[https://www.nytimes.com/books/98/08/16/specials/bernays-obit.html Edward Bernays, 'Father of Public Relations' And Leader in Opinion Making, Dies at 103]</ref>

'''Edward Louis Bernays''' (November 22, 1891 - March 9, 1995) was a journalist, author, the nephew of [[Sigmund Freud]], a progressive,<ref>[https://www.foxnews.com/story/2010/05/27/glenn-beck-progressives-fight-for-american-hearts-and-minds.html 'Glenn Beck': Progressives' Fight for American Hearts and Minds], [[Fox News]]</ref><ref>[https://books.google.com/books?id=aUM1Hp8ysXUC&pg=PA32 Progressive Intellectuals and the Dilemmas of Democratic Commitment]</ref><ref>[https://books.google.com/books?id=AxIvSfe3DyYC&pg=PT60 Power Systems: Conversations on Global Democratic Uprisings and the New Challenges to U.S. Empire]</ref> and an early innovator in modern techniques of propaganda and social psychology.  He is widely regarded as the 'Father of Public Relations'.<ref>[https://www.nytimes.com/books/98/08/16/specials/bernays-obit.html Edward Bernays, 'Father of Public Relations' And Leader in Opinion Making, Dies at 103]</ref>

Bernays was a member of the [[Committee on Public Information]], a position which helped him refine his abilities.<ref>[https://books.google.com/books?id=WacfBgAAQBAJ&pg=PA153 The Americanization of West Virginia: Creating a Modern Industrial State, 1916-1925]</ref>

Bernays was a member of the [[Committee on Public Information]], a position which helped him refine his abilities.<ref>[https://books.google.com/books?id=WacfBgAAQBAJ&pg=PA153 The Americanization of West Virginia: Creating a Modern Industrial State, 1916-1925]</ref>

* While working for the ''Medical Review of Reviews'', Bernays played a role in the creation of a play called ''Damaged Goods'', which focused on the effects of the disease syphilis.<ref>[https://books.google.com/books?id=OmHABgAAQBAJ&pg=PA66 Reputation Management: The Key to Successful Public Relations and Corporate Communication]</ref>  Bernays himself described it as a "propaganda play that fought for sex education."<ref>[https://books.google.com/books?id=_OEPBt16JscC&pg=PT42 Trust Us, We're Experts PA: How Industry Manipulates Science and Gambles with Your Future]</ref>

* While working for the ''Medical Review of Reviews'', Bernays played a role in the creation of a play called ''Damaged Goods'', which focused on the effects of the disease syphilis.<ref>[https://books.google.com/books?id=OmHABgAAQBAJ&pg=PA66 Reputation Management: The Key to Successful Public Relations and Corporate Communication]</ref>  Bernays himself described it as a "propaganda play that fought for sex education."<ref>[https://books.google.com/books?id=_OEPBt16JscC&pg=PT42 Trust Us, We're Experts PA: How Industry Manipulates Science and Gambles with Your Future]</ref>

* Campaign for the [[NAACP]], hosted first convention in Atlanta, Georgia in 1920.<ref>[https://books.google.com/books?id=g528Kuh8AdgC&pg=PA134 Anti-Social Engineering the Hyper-Manipulated Self]</ref>

* Campaign for the [[NAACP]], hosted first convention in Atlanta, Georgia in 1920.<ref>[https://books.google.com/books?id=g528Kuh8AdgC&pg=PA134 Anti-Social Engineering the Hyper-Manipulated Self]</ref>

* Working for the Beech-Nut corporation, Bernays helped to position bacon and eggs as the true all-American breakfast.<ref>[http://www.npr.org/templates/story/story.php?storyId=4612464 Freud's Nephew and the Origins of Public Relations]</ref><ref>[https://www.youtube.com/watch?v=6vFz_FgGvJI Edward L. Bernays Beech-Nut Packing Co ]</ref><ref>[http://baltimorepostexaminer.com/bacon-for-breakfast/2013/07/11#sthash.2SkytIIQ.dpbs Bacon for breakfast?]</ref>

* Working for the Beech-Nut corporation, Bernays helped to position bacon and eggs as the true all-American breakfast.<ref>[https://www.npr.org/templates/story/story.php?storyId=4612464 Freud's Nephew and the Origins of Public Relations]</ref><ref>[https://www.youtube.com/watch?v=6vFz_FgGvJI Edward L. Bernays Beech-Nut Packing Co ]</ref><ref>[http://baltimorepostexaminer.com/bacon-for-breakfast/2013/07/11#sthash.2SkytIIQ.dpbs Bacon for breakfast?]</ref>

* "Light’s Golden Jubilee", a celebration of the invention of the lightbulb.<ref>[https://www.loc.gov/programs/static/national-recording-preservation-board/documents/LIGHT'S%20GOLDEN%20JUBILEE.pdf "Light's Golden Jubilee" (October 21, 1929)]</ref>

* "Light’s Golden Jubilee", a celebration of the invention of the lightbulb.<ref>[https://www.loc.gov/programs/static/national-recording-preservation-board/documents/LIGHT'S%20GOLDEN%20JUBILEE.pdf "Light's Golden Jubilee" (October 21, 1929)]</ref>

* "Torches of Freedom", Bernays set up an elaborate display of debutantes sparking up their cigarettes, meanwhile he made sure to contact members of the press to capture the moment.<ref>[https://www.nytimes.com/books/98/08/16/specials/bernays-obit.html  Edward Bernays, 'Father of Public Relations' And Leader in Opinion Making, Dies at 103], [[The New York Times]]</ref>  In addition to positioning the media and their photographers, Bernays convinced the women to place the cigarettes within their garter belts,<ref>[https://books.google.com/books?id=bY9Zh7IK0F8C&pg=PT25 Silent Film Comedy and American Culture]</ref> and at the appropriate time, light them so that good pictures could be taken.<ref>[https://books.google.com/books?id=T5hODAAAQBAJ&pg=PA126 Corporate Diplomacy: Building Reputations and Relationships with External Stakeholders]</ref>

* "Torches of Freedom", Bernays set up an elaborate display of debutantes sparking up their cigarettes, meanwhile he made sure to contact members of the press to capture the moment.<ref>[https://www.nytimes.com/books/98/08/16/specials/bernays-obit.html  Edward Bernays, 'Father of Public Relations' And Leader in Opinion Making, Dies at 103], [[The New York Times]]</ref>  In addition to positioning the media and their photographers, Bernays convinced the women to place the cigarettes within their garter belts,<ref>[https://books.google.com/books?id=bY9Zh7IK0F8C&pg=PT25 Silent Film Comedy and American Culture]</ref> and at the appropriate time, light them so that good pictures could be taken.<ref>[https://books.google.com/books?id=T5hODAAAQBAJ&pg=PA126 Corporate Diplomacy: Building Reputations and Relationships with External Stakeholders]</ref>