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His death, on May 1, 1994, caused one of the biggest commotions in the history of [[Brazil]], with great worldwide repercussion. His funeral, on May 4, took millions of Brazilians to the streets of São Paulo.<ref>[http://news.bbc.co.uk/sport2/hi/motorsport/formula_one/3605579.stm A death that shocked the world]</ref>
His death, on May 1, 1994, caused one of the biggest commotions in the history of [[Brazil]], with great worldwide repercussion. His funeral, on May 4, took millions of Brazilians to the streets of São Paulo.<ref>[http://news.bbc.co.uk/sport2/hi/motorsport/formula_one/3605579.stm A death that shocked the world]</ref>
==Businessman and Fortune==
In the early 1990s, Ayrton began to dedicate himself to business and to manage hundreds of millions of dollars worth of assets.<ref name="halloffame"> [https://www.formula1.com/en/drivers/hall-of-fame/Ayrton_Senna.html Hall of Fame Ayrton Senna]</ref>
A holding company, “Ayrton Senna Promoções e Empreendimentos” (Ayrton Senna Promotions and Developments), run by father Milton da Silva, brother Leonardo and cousin Fábio, controlled the group's companies. The first and main is “Ayrton Senna Licensing” (ASL), created to commercialize the pilot's image. The "Senna - Driven to Perfection" brand, symbolized by a stylized "S", was created in 1990 to manage the concession of the use of the brand of products associated with the pilot.<ref>[https://www1.folha.uol.com.br/fsp/1994/5/02/caderno_especial/37.html “Senna Group” is diversified (In portuguese)]</ref>
He created the company "Senna Import", whose first major contract was the import and promotion of the Audi brand in Brazil. The signing took place in late 1993 in Germany. A few days before the accident in Ímola, a big party, in a hangar at “Congonhas Airport”, in São Paulo, was made to present the brand to the Brazilian market and public.<ref>[http://www.pumaclassic.com.br/2014/02/artigo-64-audi-e-ayrton-senna.html Audi and Ayrton Senna (In portuguese)]</ref>
After his death, it was discovered that he had secretly donated a very large portion of his personal fortune to help poor children.<ref name="halloffame" />
==Salary==
==Salary==