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In the early 1990s, Ayrton began to dedicate himself to business and to manage hundreds of millions of dollars worth of assets.<ref name="halloffame"> [https://www.formula1.com/en/drivers/hall-of-fame/Ayrton_Senna.html Hall of Fame Ayrton Senna]</ref>
In the early 1990s, Ayrton began to dedicate himself to business and to manage hundreds of millions of dollars worth of assets.<ref name="halloffame"> [https://www.formula1.com/en/drivers/hall-of-fame/Ayrton_Senna.html Hall of Fame Ayrton Senna]</ref>
A holding company, “Ayrton Senna Promoções e Empreendimentos” (Ayrton Senna Promotions and Developments), run by father Milton da Silva, brother Leonardo and cousin Fábio, controlled the group's companies. The first and main is “Ayrton Senna Licensing” (ASL), created to commercialize the pilot's image. The "Senna - Driven to Perfection" brand, symbolized by a stylized "S", was created in 1990 to manage the concession of the use of the brand of products associated with the pilot.<ref>[https://www1.folha.uol.com.br/fsp/1994/5/02/caderno_especial/37.html “Senna Group” is diversified (In portuguese)]</ref>
A holding company, “Ayrton Senna Promoções e Empreendimentos” (Ayrton Senna Promotions and Developments), run by father Milton da Silva, brother Leonardo and cousin Fábio, controlled the group's companies. The first and main is “Ayrton Senna Licensing” (ASL), created to commercialize the pilot's image. The "Senna - Driven to Perfection" brand, symbolized by a stylized "S", was created in 1990 to manage the concession of the use of the brand of products associated with the pilot.<ref>[https://books.google.com.br/books?id=pCxagksl33AC&pg=RA5-PA37&lpg=RA5-PA37&dq=“Ayrton+Senna+Licensing” Cycle World Magazine 1996 january]</ref>
He created the company "Senna Import", whose first major contract was the import and promotion of the Audi brand in Brazil. The signing took place in late 1993 in Germany. A few days before the accident in Ímola, a big party, in a hangar at “Congonhas Airport”, in São Paulo, was made to present the brand to the Brazilian market and public.<ref>[http://www.pumaclassic.com.br/2014/02/artigo-64-audi-e-ayrton-senna.html Audi and Ayrton Senna (In portuguese)]</ref>
He created the company "Senna Import", whose first major contract was the import and promotion of the Audi brand in Brazil. The signing took place in late 1993 in Germany. A few days before the accident in Ímola, a big party, in a hangar at “Congonhas Airport”, in São Paulo, was made to present the brand to the Brazilian market and public.<ref>[https://www.autonews.com/article/20050317/REG/503170709/audi-steps-up-sales-campaign-in-south-america Audi steps up sales campaign in South America]</ref>
After his death, it was discovered that he had secretly donated a very large portion of his personal fortune to help poor children.<ref name="halloffame" />
After his death, it was discovered that he had secretly donated a very large portion of his personal fortune to help poor children.<ref name="halloffame" />
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| align="center"| 1988
| align="center"| 1988
| align="center"| 7 millions
| align="center"| 7 million
| align="center"| ?
| align="center"| ?
| align="center"| 1º<ref>Tied with Alain Prost</ref>
| align="center"| 1º<ref>Tied with Alain Prost</ref>
|-
|-
| align="center"| 1989
| align="center"| 1989
| align="center"| 8 millions
| align="center"| 8 million
| align="center"| 5º
| align="center"| 5º
| align="center"| 1º
| align="center"| 1º
|-
|-
| align="center"| 1990
| align="center"| 1990
| align="center"| 10 millions
| align="center"| 10 million
| align="center"| 4º
| align="center"| 4º
| align="center"| 1º
| align="center"| 1º
|-
|-
| align="center"| 1991
| align="center"| 1991
| align="center"| 13 millions
| align="center"| 13 million
| align="center"| 5º
| align="center"| 5º
| align="center"| 1º
| align="center"| 1º
|-
|-
| align="center"| 1992
| align="center"| 1992
| align="center"| 22 millions
| align="center"| 22 million
| align="center"| 3º
| align="center"| 3º
| align="center"| 1º
| align="center"| 1º
|-
|-
| align="center"| 1993
| align="center"| 1993
| align="center"| 18.5 millions
| align="center"| 18.5 million
| align="center"| 3º
| align="center"| 3º
| align="center"| 1º
| align="center"| 1º
|-
|-
| align="center"| 1994
| align="center"| 1994
| align="center"| 20 millions
| align="center"| 20 million
| align="center"| 2º<ref>[https://www.topendsports.com/world/lists/earnings/athletes-paid-1994.htm The World's Highest Paid Athletes in 1994]</ref><ref>Senna does not appear on the list because of his death. However, with 20 million salary, he would be in second position.</ref>
| align="center"| 2º<ref>[https://www.topendsports.com/world/lists/earnings/athletes-paid-1994.htm The World's Highest Paid Athletes in 1994]</ref><ref>Senna does not appear on the list because of his death. However, with 20 million salary, he would be in second position.</ref>
| align="center"| 1º
| align="center"| 1º
| align="center"| <ref>[http://memoria.bn.br/pdf/030015/per030015_1994_00387.pdf Jornal do Brasil] May 2, 1994 (In portuguese)</ref>
| align="center"| <ref>[https://books.google.com.br/books?hl=pt-BR&id=Zi6xAAAAIAAJ&dq=%22with+Williams%22 Gazeta Mercantil] 1994</ref>
|}
|}