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FLoC (Federated Learning of Cohorts) (view source)
Revision as of 18:57, April 28, 2021
, 18:57, April 28, 2021no edit summary
'''FLoC''' (Federated Learning of Cohorts) is a targeted advertising technology developed by [[Google]], for the [[Chromium (web browser)|Chromium]] browser. It is designed to allow a website to perform targeted advertising for anyone who visits their site, but without specifically identifying the individual visitor. When Google released this, they marketed it as a more "privacy-focused" method of targeted advertising, as opposed to using third party trackers.<ref>https://blog.google/products/ads-commerce/2021-01-privacy-sandbox/</ref>
'''FLoC''' (Federated Learning of Cohorts) is a targeted advertising technology developed by [[Google]], for the [[Chromium (web browser)|Chromium]] browser. It is designed to allow a website to perform targeted advertising for anyone who visits that site, but without specifically identifying the individual visitor. When Google released this, they marketed it as a more "privacy-focused" method of targeted advertising, as opposed to using third party trackers.<ref>https://blog.google/products/ads-commerce/2021-01-privacy-sandbox/</ref>
==How it works==
==How it works==