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FLoC (Federated Learning of Cohorts) (view source)
Revision as of 18:58, April 28, 2021
, 18:58, April 28, 2021→Controversy
==Controversy==
==Controversy==
While FLoC is being marketed as a more privacy-focused advertising system (compared to unhindered third party tracking of Chrome users who make not effort to protect their privacy), it has been met with a great deal of opposition. There are a number of main concerns in regard to this new system.
While FLoC is being marketed as a more privacy-focused advertising system (compared to unhindered third party tracking of Chrome users who make no effort to protect their privacy), it has been met with a great deal of opposition. There are a number of main concerns in regard to this new system.
#FLoC runs in the user's browser, doing the hard work of analytics on the user's device, and then broadcasting the results. Not only are the visitor's interests being captured and distributed, but it is being done by the user's own browser, without the user's explicit consent.
#FLoC runs in the user's browser, doing the hard work of analytics on the user's device, and then broadcasting the results. Not only are the visitor's interests being captured and distributed, but it is being done by the user's own browser, without the user's explicit consent.
#This user data is freely available to every website the browser visits, whether directly (browsing to that site), or indirectly (iframed content, 3rd party scripts, CNAME trackers, etc.) even if they have no prior knowledge about that visitor, and do not otherwise engage in tracking.
#This user data is freely available to every website the browser visits, whether directly (browsing to that site), or indirectly (iframed content, 3rd party scripts, CNAME trackers, etc.) even if they have no prior knowledge about that visitor, and do not otherwise engage in tracking.