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FLoC (Federated Learning of Cohorts) (view source)
Revision as of 21:02, April 28, 2021
, 21:02, April 28, 2021no edit summary
'''FLoC''' (Federated Learning of Cohorts) is a targeted advertising technology developed by [[Google]], for the [[Chromium (web browser)|Chromium]] browser. It is designed to allow a website to perform targeted advertising for anyone who visits that site, but without specifically identifying the individual visitor. When Google released this, they marketed it as a more "privacy-focused" method of targeted advertising, as opposed to using third party trackers.<ref>https://blog.google/products/ads-commerce/2021-01-privacy-sandbox/</ref>
'''FLoC''' (Federated Learning of Cohorts) is a targeted advertising technology developed by [[Google]], for the [[Chromium (web browser)|Chromium]] browser. It is designed to allow a website to perform targeted advertising for anyone who visits that site, without prior knowledge about this person and without specifically identifying the individual visitor. When Google released this, they marketed it as a more "privacy-focused" method of targeted advertising, as opposed to using third party trackers.<ref>https://blog.google/products/ads-commerce/2021-01-privacy-sandbox/</ref>
==How it works==
==How it works==