Changes

==How it works==

==How it works==

With FLoC installed on each users' Chromium [[Web browser|browser]], the system monitors each person's browsing behavior, and learns their individual interests. That user is then assigned identifiers for specific groups (called "cohorts") of people with similar interests. So for example, someone who's browsing activity shows interest in cats, residential construction, cars, Christianity, Libertarians, and fishing will in this case be assigned six identifiers. When this person visits example.com, FLoC freely informs the website that this visitor is interested in these six things. Then, example.com can display advertisements related to those six topics. Google's goal is to have each FLoC ID used by about 1000 people, so in theory, although a visitor is declaring their interests to every website they visit, this information is not directly tied back to their specific identity.<ref name="gizmodo.com">https://gizmodo.com/what-you-need-to-know-about-floc-the-ad-targeting-tech-1846664143</ref>

With FLoC installed on each users' Chromium [[Web browser|browser]], the system monitors each person's browsing behavior, and learns their individual interests. That user is then assigned identifiers for specific groups (called "cohorts") of people with similar interests. So for example, someone who's browsing activity shows interest in dogs, residential construction, power tools, trucks, fishing, and beard styling, will in this case be assigned six identifiers. When this person visits example.com, FLoC freely informs the website that this visitor is interested in these six things. Then, example.com can display advertisements related to those six topics. Google's goal is to have each FLoC ID used by about 1000 people, so in theory, although a visitor is declaring their interests to every website they visit, this information is not directly tied back to their specific identity.<ref name="gizmodo.com">https://gizmodo.com/what-you-need-to-know-about-floc-the-ad-targeting-tech-1846664143</ref> They also hope to avoid having identifiers for religion, race, and political leanings. (Of course, these factors can in some cases be inferred.)

==Controversy==

==Controversy==