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States that consistently express a preference for either the Democratic or Republican candidate are usually referred to as [[blue state]]s and [[red state]]s, respectively, while swing states are called "[[purple state]]s" in order to highlight their mixed demographic nature.  Hundreds of millions of dollars in negative ads by [[Super PAC]]s are spent almost entirely in swing states, where the presidential election outcome is expected to be decided.
 
States that consistently express a preference for either the Democratic or Republican candidate are usually referred to as [[blue state]]s and [[red state]]s, respectively, while swing states are called "[[purple state]]s" in order to highlight their mixed demographic nature.  Hundreds of millions of dollars in negative ads by [[Super PAC]]s are spent almost entirely in swing states, where the presidential election outcome is expected to be decided.
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A notable example of a swing state is [[Florida]], where the southern portion of the state is solidly Democratic (excluding areas with large Cuban populations which historically vote Republican), the central portion leans Democratic, while the northern (especially among the many military bases) and southwestern portions are solidly Republican.  The swing state phenomenon was most notable in the 2000 Presidential Election, where the [[mainstream media]] called the state for Al Gore (before polls had closed in the Florida panhandle; as that area is solidly Republican some believe this was done intentionally to suppress the vote), only to have to walk their initial predictions back, then the country had to wait weeks before the winner was declared (George W. Bush, by a mere 537 votes).  Because of that, and the normally warm weather during the campaign season (where the weather is cold in many other swing states) Florida is a popular place for Presidential campaigning.
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A notable example of a swing state is [[Florida]], where the southern portion of the state is solidly Democratic (excluding areas with large Cuban populations which historically vote Republican), the central portion leans Democratic, while the northern (especially among the many military bases, but excluding the Tallahassee area) and southwestern portions are solidly Republican.  The swing state phenomenon was most notable in the 2000 Presidential Election, where the [[mainstream media]] called the state for Al Gore (before polls had closed in the Florida panhandle; as that area is solidly Republican some believe this was done intentionally to suppress the vote), only to have to walk their initial predictions back, then the country had to wait weeks before the winner was declared (George W. Bush, by a mere 537 votes).  Because of that, and the normally warm weather during the campaign season (where the weather is cold in many other swing states) Florida is a popular place for Presidential campaigning.
    
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