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Line 25: − + + + + + − {{cquote|The merits of each evaluation role will be discussed as to its relationship with credibility, objectivity, independence and usefulness.}} [http://www.eric.ed.gov/ERICWebPortal/search/detailmini.jsp?_nfpb=true&_&ERICExtSearch_SearchValue_0=ED106367&ERICExtSearch_SearchType_0=no&accno=ED106367]
→Objectivity and Credibility
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Credibility-enhancing actions include: Showing you care about the other person and have their best interests at heart. [http://changingminds.org/explanations/theories/credibility.htm]
Credibility-enhancing actions include: Showing you care about the other person and have their best interests at heart.<ref>[http://changingminds.org/explanations/theories/credibility.htm Credibility]</ref>
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Be objective and specific and support what you say with evidence, such as facts, statistics or testimonials, and don't seek your objective. Be even-handed; If you are presenting possibilities, give all options a fair hearing and don’t leave out important information. '''If your reader finds out you’ve omitted key facts, you’ll lose credibility.'''[http://www.themfactor.com.au/Articles/persuasive-writing-tips-objectively-credibility.htm]
Be objective and specific and support what you say with evidence, such as facts, statistics or testimonials, and don't seek your objective. Be even-handed; If you are presenting possibilities, give all options a fair hearing and don’t leave out important information.
'''If your reader finds out you’ve omitted key facts, you’ll lose credibility.'''<ref>[http://www.themfactor.com.au/Articles/persuasive-writing-tips-objectively-credibility.htm Business writing advice: Persuasive writing tips]</ref>
==Notes==
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