| − | Be objective and specific and support what you say with evidence, such as facts, statistics or testimonials, and don't seek your objective. Be even-handed; If you are presenting possibilities, give all options a fair hearing and don’t leave out important information. '''If your reader finds out you’ve omitted key facts, you’ll lose credibility.'''<ref>[http://www.themfactor.com.au/Articles/persuasive-writing-tips-objectively-credibility.htm | + | Be objective and specific and support what you say with evidence, such as facts, statistics or testimonials, and don't seek your objective. Be even-handed; If you are presenting possibilities, give all options a fair hearing and don’t leave out important information. |