Changes

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Be objective and specific and support what you say with evidence, such as facts, statistics or testimonials, and don't seek your objective. Be even-handed; If you are presenting possibilities, give all options a fair hearing and don’t leave out important information. '''If your reader finds out you’ve omitted key facts, you’ll lose credibility.'''[http://www.themfactor.com.au/Articles/persuasive-writing-tips-objectively-credibility.htm]

Be objective and specific and support what you say with evidence, such as facts, statistics or testimonials, and don't seek your objective. Be even-handed; If you are presenting possibilities, give all options a fair hearing and don’t leave out important information. '''If your reader finds out you’ve omitted key facts, you’ll lose credibility.'''<ref>[http://www.themfactor.com.au/Articles/persuasive-writing-tips-objectively-credibility.htm  

Business writing advice: Persuasive writing tips]</ref>