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1988 Chilean national plebiscite (view source)
Revision as of 20:22, June 25, 2022
, 20:22, June 25, 2022no edit summary
The international organizations ignored the historical truth to the same degree as the majority of Chileans, who did not know, because of that deceitful propaganda, that democracy would return the same whether the "Sí" or "No" vote won, because there were going to be the same elections, the same institutions and the same individual guarantees for all, after 1990. Because the "Sí" government so provided in the Constitution, which improved the country for all, including those who voted "No".<ref name=aniversarioSi/>
The international organizations ignored the historical truth to the same degree as the majority of Chileans, who did not know, because of that deceitful propaganda, that democracy would return the same whether the "Sí" or "No" vote won, because there were going to be the same elections, the same institutions and the same individual guarantees for all, after 1990. Because the "Sí" government so provided in the Constitution, which improved the country for all, including those who voted "No".<ref name=aniversarioSi/>
== Results ==
==TV campaign==
The basic argument of the "Sí" campaign was to evoke the danger of terrorism if Pinochet lost, as well as an economic crisis as well as the return to the disasters of the Popular Unity Regime of [[Salvador Allende]], which, according to serious polls, was the worst ranked government by the Chilean public opinion at the time of the plebiscite. At first Pinochet didn't appeared, later on he appeared a lot.<ref>{{cite web|url=https://elpais.com/diario/1988/10/03/internacional/591836408_850215.html|title=La nefasta propaganda del 'sí'|date=October 2 1988|language=es|publisher=El País}}</ref>
The "No" propaganda was designed as a [[color revolution]], sponsored by the National Endowment for Democracy and George Soros, in which Chilean most prominent artists and actors participated, and was intelligent, subtle and effective from the beginning. Without getting into disqualifications, the opposition publicists and communicators appealed to an emotional message of "hope", sprinkled from time to time with a lot of humor.
"No hatred. No violence. No fear. No more. Vote No", said one of their slogans. The campaign was memorable starting with its catchy song "Chile, la alegría ya viene" (Chile, the happiness is coming), created by Jaime De Aguirre and which spoke in its lyrics of the social and political rebirth that the "new democracy" would bring in case the "No" option won.
After a few days, nobody could ignore the evident technical and conceptual superiority of the "No" brand: better plot construction, better filming, better music. Its characteristic melody, based on the phrase "La alegría ya viene", was so catchy that many began to hum it.<ref>{{cite web|url=https://www.guioteca.com/los-80/franja-del-no-detalles-y-recuerdos-que-inspiraron-la-pelicula/|title=Franja del “No”: Detalles y recuerdos que inspiraron la película|date=August 2, 2012|publisher=Guioteca|language=es}}</ref>
==Results==
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