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After a few days, nobody could ignore the evident technical and conceptual superiority of the "No" brand: better plot construction, better filming, better music. Its characteristic melody, based on the phrase "La alegría ya viene", was so catchy that many began to hum it.<ref>{{cite web|url=https://www.guioteca.com/los-80/franja-del-no-detalles-y-recuerdos-que-inspiraron-la-pelicula/|title=Franja del “No”: Detalles y recuerdos que inspiraron la película|date=August 2, 2012|publisher=Guioteca|language=es}}</ref>
 
After a few days, nobody could ignore the evident technical and conceptual superiority of the "No" brand: better plot construction, better filming, better music. Its characteristic melody, based on the phrase "La alegría ya viene", was so catchy that many began to hum it.<ref>{{cite web|url=https://www.guioteca.com/los-80/franja-del-no-detalles-y-recuerdos-que-inspiraron-la-pelicula/|title=Franja del “No”: Detalles y recuerdos que inspiraron la película|date=August 2, 2012|publisher=Guioteca|language=es}}</ref>
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In 2012 the leftist film director, Pablo Larraín, made the movie "No" about the TV propaganda of the option. The movie was nominated to the Oscars but didn't win.
    
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