Changes

==TV campaign==

==TV campaign==

The basic argument of the "Sí" campaign was to evoke the danger of terrorism if Pinochet lost, as well as an economic crisis as well as the return to the disasters of the Popular Unity Regime of [[Salvador Allende]], which, according to serious polls, was the worst ranked government by the Chilean public opinion at the time of the plebiscite. At first Pinochet didn't appeared, later on he appeared a lot.<ref>{{cite web|url=https://elpais.com/diario/1988/10/03/internacional/591836408_850215.html|title=La nefasta propaganda del 'sí'|date=October 2 1988|language=es|publisher=El País}}</ref> The singer Patricia Maldonado, former congressman [[Hermógenes Pérez de Arce]], young [[José Antonio Kast]], the economist [[Hernán Büchi]], football player Elías Figueroa, constitutionalist lawyer [[Jaime Guzmán]] as well as future politicians participated on the campaign.

The basic argument of the "Sí" campaign was to evoke the danger of terrorism if Pinochet lost, as well as an economic crisis and the return to the disasters of the Popular Unity Regime of [[Salvador Allende]], which, according to serious polls, was the worst ranked government by the Chilean public opinion at the time of the plebiscite. At first Pinochet didn't appeared, later on he appeared a lot.<ref>{{cite web|url=https://elpais.com/diario/1988/10/03/internacional/591836408_850215.html|title=La nefasta propaganda del 'sí'|date=October 2 1988|language=es|publisher=El País}}</ref> The singer Patricia Maldonado, former congressman [[Hermógenes Pérez de Arce]], young [[José Antonio Kast]], the economist [[Hernán Büchi]], football player Elías Figueroa, constitutionalist lawyer [[Jaime Guzmán]] as well as future politicians participated on the campaign.

The "No" propaganda was designed as a [[color revolution]], sponsored by the National Endowment for Democracy and George Soros, in which Chilean most prominent artists and actors participated, and was intelligent, subtle and effective from the beginning. Without getting into disqualifications, the opposition publicists and communicators appealed to an emotional message of "hope", sprinkled from time to time with a lot of humor.  

The "No" propaganda was designed as a [[color revolution]], sponsored by the National Endowment for Democracy and George Soros, in which Chilean most prominent artists and actors participated, and was intelligent, subtle and effective from the beginning. Without getting into disqualifications, the opposition publicists and communicators appealed to an emotional message of "hope", sprinkled from time to time with a lot of humor.