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Web marketing is often a relative strength game. Just because a website is gaining content or links does not mean that its competitors are not moving faster.
Web marketing is often a relative strength game. Just because a website is gaining content or links does not mean that its competitors are not moving faster.
== RationalWiki's significant branding problem ==
[[Margaret Thatcher]] said: “Being powerful is like being a lady... If you have to tell people you are, you aren't.” RationalWiki has been called irrational by so many people that it created an essay at its website entitled ''I thought this was supposed to be RATIONALWiki'' which is highly linked to on its website.<ref>
RationalWiki contributor User: But to give a more complete picture, there is a concept in branding that "Everything counts". Everything that an organization does either creates and builds its brand or weakens and/or destroys its brand. If there are any incongruencies or inconsistencies, it is harmful to a brand. I will give an illustration. I was in communication with a RationalWiki contributor who was unhappy with the amount of dysfunction that was happening at RationalWiki at the time. He was complaining about User:Oxyaena, User: GrammarCommie and others. And he made the charge that there was a lot of mental illness among RationalWiki contributors. If his charge is true, that would be a brand incongruency/inconsistency for a website called RationalWiki.
According to an article published in the ''Los Angeles Times'' in 2007, RationalWiki members "by their own admission" vandalize Conservapedia. So early on, RationalWiki had a branding problem.<ref>[Simon, Stephanie (June 19, 2007). "A conservative's answer to Wikipedia". Los Angeles Times. Archived from the original on May 5, 2019. Retrieved June 13, 2019.]</ref>
=== Google data indicating that RationalWiki has a branding problem and RationalWikian commentary on this issue ===
Seer Interactive is a big data digital marketing firm [https://www.seerinteractive.com/about/clients/ with many Fortune 500 clients].
Seer Interactive [https://www.seerinteractive.com/blog/3-ways-to-use-google-trends-for-marketing/ points out] "When branded traffic is down year-over-year or month-over-month but organic visibility has not fluctuatuated, this may indicate a decrease in either brand demand or brand awareness. By leveraging Google Trends, you can quickly understand if interest in your brand has changed." When Seer Interactive refers to "organic traffic" they are referring to a website's Google traffic going to its website.
Snark is mocking in a sarcastic way. There is a logical fallacy called the [[Appeal to ridicule|appeal to ridicule logical fallacy]]. From a branding perspective, RationalWiki readers may have the perception that there is an incongruence between the name RationalWiki and a website that is overreliant on mocking. And because RationalWiki covers a lot of medical science topics, readers may feel uncomfortable with snark because it involves humor and the public doesn't usually associate science with sarcastic humor.
The RationalWiki Bongolian wrote at RationalWiki: "Over time, RW has clearly become less snarky over time, particularly in 2017 when the Scientific Point of View became favored over the Snarky Point of View when there was any issue over SPOV."
RationalWiki tripled its organic traffic from 2017 to late 2019 in a big way and then something happened to cause a massive decrease in organic traffic in November 2019 (See. When you look at [https://trends.google.com/trends/explore?date=all&geo=US&q=RationalWiki Google trends for RationalWiki] from 2017 to November 2020, you will notice that Google searches for the keyword RationalWiki bounced between the range of 50-75 on the Google trends relative scale (not the number of actual searches) which presumably was due to websites with large amounts of web traffic mentioning RationalWiki periodically during that time. Starting in May of 2021, Google searches for RationalWiki have bounced between the range of 25 to 50 searches a month on the Google trends relative scale.
The data does change from a less Snarky point of view to a more Scientific Point of View made a big improvement in RationalWiki's brand awareness. RationalWiki's brand awareness stayed about the same from 2017 to November 2020 even though its organic traffic tripled during some of this time period. And then something happened around May 2021 or so that caused RationalWiki's brand awareness to go down.
== RationalWikians paranoid about catching monkeypox ==
== RationalWikians paranoid about catching monkeypox ==