Changes

== RationalWiki's significant branding problem ==

== RationalWiki's significant branding problem ==

[[Margaret Thatcher]] said: “Being powerful is like being a lady... If you have to tell people you are, you aren't.” RationalWiki has been called irrational by so many people that it created an essay at its website entitled ''I thought this was supposed to be RATIONALWiki'' which is highly linked to on its website.<ref>  

[[Margaret Thatcher]] said: “Being powerful is like being a lady... If you have to tell people you are, you aren't.” RationalWiki has been called irrational by so many people that it created an essay at its website entitled ''I thought this was supposed to be RATIONALWiki'' which is highly linked to on its website.<ref>[https://rationalwiki.org/wiki/Essay:I_thought_this_was_supposed_to_be_RATIONALWiki Essay:I thought this was supposed to be RATIONALWiki]</ref>  

RationalWiki contributor User: But to give a more complete picture, there is a concept in branding that "Everything counts". Everything that an organization does either creates and builds its brand or weakens and/or destroys its brand. If there are any incongruencies or inconsistencies, it is harmful to a brand. I will give an illustration. I was in communication with a RationalWiki contributor who was unhappy with the amount of dysfunction that was happening at RationalWiki at the time. He was complaining about User:Oxyaena, User: GrammarCommie and others.  And he made the charge that there was a lot of mental illness among RationalWiki contributors. If his charge is true, that would be a brand incongruency/inconsistency for a website called RationalWiki.  

RationalWiki contributor User: But to give a more complete picture, there is a concept in branding that "Everything counts". Everything that an organization does either creates and builds its brand or weakens and/or destroys its brand. If there are any incongruencies or inconsistencies, it is harmful to a brand. I will give an illustration. I was in communication with a RationalWiki contributor who was unhappy with the amount of dysfunction that was happening at RationalWiki at the time. He was complaining about User:Oxyaena, User: GrammarCommie and others.  And he made the charge that there was a lot of mental illness among RationalWiki contributors. If his charge is true, that would be a brand incongruency/inconsistency for a website called RationalWiki.  

RationalWiki tripled its organic traffic from 2017 to late 2019 in a big way and then something happened to cause a massive decrease in organic traffic in November 2019 (See. When you look at [https://trends.google.com/trends/explore?date=all&geo=US&q=RationalWiki Google trends for RationalWiki] from 2017 to November 2020, you will notice that Google searches for the keyword RationalWiki bounced between the range of 50-75 on the Google trends relative scale (not the number of actual searches) which presumably was due to websites with large amounts of web traffic mentioning RationalWiki periodically during that time. Starting in May of 2021, Google searches for RationalWiki have bounced between the range of 25 to 50 searches a month on the Google trends relative scale.  

RationalWiki tripled its organic traffic from 2017 to late 2019 in a big way and then something happened to cause a massive decrease in organic traffic in November 2019 (See. When you look at [https://trends.google.com/trends/explore?date=all&geo=US&q=RationalWiki Google trends for RationalWiki] from 2017 to November 2020, you will notice that Google searches for the keyword RationalWiki bounced between the range of 50-75 on the Google trends relative scale (not the number of actual searches) which presumably was due to websites with large amounts of web traffic mentioning RationalWiki periodically during that time. Starting in May of 2021, Google searches for RationalWiki have bounced between the range of 25 to 50 searches a month on the Google trends relative scale.  

The data does change from a less Snarky point of view to a more Scientific Point of View made a big improvement in RationalWiki's brand awareness. RationalWiki's brand awareness stayed about the same from 2017 to November 2020 even though its organic traffic tripled during some of this time period. And then something happened around May 2021 or so that caused RationalWiki's brand awareness to go down.  

The data does change from a less Snarky point of view to a more Scientific Point of View made a big improvement in RationalWiki's brand awareness. RationalWiki's brand awareness stayed about the same from 2017 to November 2020 even though its organic traffic tripled during some of this time period. And then something happened around May 2021 or so that caused RationalWiki's brand awareness to go down.

== RationalWikians paranoid about catching monkeypox ==

== RationalWikians paranoid about catching monkeypox ==