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[[Margaret Thatcher]] said: “Being powerful is like being a lady... If you have to tell people you are, you aren't.” So perhaps the name RationalWiki was a poor website name if RationalWikians wanted to convey that its contributors and web content is rational. RationalWiki has been called irrational by so many people that it created an essay at its website entitled ''I thought this was supposed to be RATIONALWiki'' which is highly linked to on its website.<ref>[https://rationalwiki.org/wiki/Essay:I_thought_this_was_supposed_to_be_RATIONALWiki Essay:I thought this was supposed to be RATIONALWiki]</ref><ref>[https://rationalwiki.org/wiki/Special:WhatLinksHere/Essay:I_thought_this_was_supposed_to_be_RATIONALWiki RationalWiki web pages linking to the RationalWiki essay I thought this was supposed to be RATIONALWiki]</ref>  

[[Margaret Thatcher]] said: “Being powerful is like being a lady... If you have to tell people you are, you aren't.” So perhaps the name RationalWiki was a poor website name if RationalWikians wanted to convey that its contributors and web content is rational. RationalWiki has been called irrational by so many people that it created an essay at its website entitled ''I thought this was supposed to be RATIONALWiki'' which is highly linked to on its website.<ref>[https://rationalwiki.org/wiki/Essay:I_thought_this_was_supposed_to_be_RATIONALWiki Essay:I thought this was supposed to be RATIONALWiki]</ref><ref>[https://rationalwiki.org/wiki/Special:WhatLinksHere/Essay:I_thought_this_was_supposed_to_be_RATIONALWiki RationalWiki web pages linking to the RationalWiki essay I thought this was supposed to be RATIONALWiki]</ref>  

RationalWiki contributor User: But to give a more complete picture, there is a concept in branding that "Everything counts". Everything that an organization does either creates and builds its brand or weakens and/or destroys its brand. If there are any incongruencies or inconsistencies, it is harmful to a brand. I will give an illustration. I was in communication with a RationalWiki contributor who was unhappy with the amount of dysfunction that was happening at RationalWiki at the time. He was complaining about User:Oxyaena, User: GrammarCommie and others.  And he made the charge that there was a lot of mental illness among RationalWiki contributors. If his charge is true, that would be a brand incongruency/inconsistency for a website called RationalWiki.  

RationalWiki contributor User: User:TornadoLTS wrote:

{{Cquote|But to give a more complete picture, there is a concept in branding that "Everything counts". Everything that an organization does either creates and builds its brand or weakens and/or destroys its brand. If there are any incongruencies or inconsistencies, it is harmful to a brand. I will give an illustration. I was in communication with a RationalWiki contributor who was unhappy with the amount of dysfunction that was happening at RationalWiki at the time. He was complaining about User:Oxyaena, User: [[GrammarCommie]] and others.  And he made the charge that there was a lot of mental illness among RationalWiki contributors. If his charge is true, that would be a brand incongruency/inconsistency for a website called RationalWiki.<ref>[https://rationalwiki.org/w/index.php?title=RationalWiki:Saloon_bar&diff=2477671&oldid=2477669 

According to an article published in the ''Los Angeles Times'' in 2007, RationalWiki members "by their own admission" vandalize Conservapedia. So early on, RationalWiki had a branding problem.<ref>[Simon, Stephanie (June 19, 2007). "A conservative's answer to Wikipedia". Los Angeles Times. Archived from the original on May 5, 2019. Retrieved June 13, 2019.]</ref>  

According to an article published in the ''Los Angeles Times'' in 2007, RationalWiki members "by their own admission" vandalize Conservapedia. So early on, RationalWiki had a branding problem.<ref>[Simon, Stephanie (June 19, 2007). "[https://www.latimes.com/archives/la-xpm-2007-jun-19-na-schlafly19-story.html A conservative's answer to Wikipedia]". Los Angeles Times. Archived from the original on May 5, 2019. Retrieved June 13, 2019.]</ref>  

=== Google data indicating that RationalWiki has a branding problem and RationalWikian commentary on this issue ===

=== Google data indicating that RationalWiki has a branding problem and RationalWikian commentary on this issue ===