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RationalWiki contributor User: User:TornadoLTS wrote:

RationalWiki contributor User: User:TornadoLTS wrote:

{{Cquote|But to give a more complete picture, there is a concept in branding that "Everything counts". Everything that an organization does either creates and builds its brand or weakens and/or destroys its brand. If there are any incongruencies or inconsistencies, it is harmful to a brand. I will give an illustration. I was in communication with a RationalWiki contributor who was unhappy with the amount of dysfunction that was happening at RationalWiki at the time. He was complaining about User:Oxyaena, User: [[GrammarCommie]] and others.  And he made the charge that there was a lot of mental illness among RationalWiki contributors. If his charge is true, that would be a brand incongruency/inconsistency for a website called RationalWiki.<ref>[https://rationalwiki.org/w/index.php?title=RationalWiki:Saloon_bar&diff=2477671&oldid=2477669

{{Cquote|But to give a more complete picture, there is a concept in branding that "Everything counts". Everything that an organization does either creates and builds its brand or weakens and/or destroys its brand. If there are any incongruencies or inconsistencies, it is harmful to a brand. I will give an illustration. I was in communication with a RationalWiki contributor who was unhappy with the amount of dysfunction that was happening at RationalWiki at the time. He was complaining about User:Oxyaena, User: [[GrammarCommie]] and others.  And he made the charge that there was a lot of mental illness among RationalWiki contributors. If his charge is true, that would be a brand incongruency/inconsistency for a website called RationalWiki.<ref>[https://rationalwiki.org/w/index.php?title=RationalWiki:Saloon_bar&diff=2477671&oldid=2477669 Revision as of 15:51, 14 August 2022 (edit) (undo) TornadoLTS (talk | contribs)]</ref>

According to an article published in the ''Los Angeles Times'' in 2007, RationalWiki members "by their own admission" vandalize Conservapedia. So early on, RationalWiki had a branding problem.<ref>[Simon, Stephanie (June 19, 2007). "[https://www.latimes.com/archives/la-xpm-2007-jun-19-na-schlafly19-story.html A conservative's answer to Wikipedia]". Los Angeles Times. Archived from the original on May 5, 2019. Retrieved June 13, 2019.]</ref>  

According to an article published in the ''Los Angeles Times'' in 2007, RationalWiki members "by their own admission" vandalize Conservapedia. So early on, RationalWiki had a branding problem.<ref>[Simon, Stephanie (June 19, 2007). "[https://www.latimes.com/archives/la-xpm-2007-jun-19-na-schlafly19-story.html A conservative's answer to Wikipedia]". Los Angeles Times. Archived from the original on May 5, 2019. Retrieved June 13, 2019.]</ref>