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Along with a couple of stories before it, the Times’ article kicked off a domino effect: its publication prompted popular members of the [[alt-right]] — including [[Paul Joseph Watson]] and [[Infowars]] — to amplify the meme to their audiences through YouTube videos, articles, and tweets. Search results for “NPC” increased, according to Google Trends.<ref>[https://www.theverge.com/2018/10/23/17991274/npc-meme-4chan-press-coverage-viral The NPC meme went viral when the media gave it oxygen], The Verge, 2018</ref>}}
 
Along with a couple of stories before it, the Times’ article kicked off a domino effect: its publication prompted popular members of the [[alt-right]] — including [[Paul Joseph Watson]] and [[Infowars]] — to amplify the meme to their audiences through YouTube videos, articles, and tweets. Search results for “NPC” increased, according to Google Trends.<ref>[https://www.theverge.com/2018/10/23/17991274/npc-meme-4chan-press-coverage-viral The NPC meme went viral when the media gave it oxygen], The Verge, 2018</ref>}}
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== The rise of the NPC internet meme ==
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=== The rise of the NPC internet meme ===
 
[[File:NPC Google trends.jpg|thumbnail|center|1500px|Google Trends graph of the number of worldwide searches for the term NPC]]
 
[[File:NPC Google trends.jpg|thumbnail|center|1500px|Google Trends graph of the number of worldwide searches for the term NPC]]
 
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