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According to website The Verge:
 
According to website The Verge:
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{{Cquote|Last week, ''The [[New York Times]]'' published a piece about an insular 4chan meme that had started to bleed over into political [[Twitter]]. At the time, NPC — an acronym for the gaming term “non-playable character” — had been weaponized.. in an attempt to “[[Owning the libs|own the libs]]” by calling them automatons, but it was still a relatively niche meme very few outlets had touched.
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{{Cquote|Last week, ''The [[New York Times]]'' published a piece about an insular 4chan meme that had started to bleed over into political [[Twitter]]. At the time, NPC — an acronym for the gaming term “non-playable character” — had been weaponized.. in an attempt to “own the libs” by calling them automatons, but it was still a relatively niche meme very few outlets had touched.
    
Along with a couple of stories before it, the Times’ article kicked off a domino effect: its publication prompted popular members of the [[alt-right]] — including [[Paul Joseph Watson]] and [[Infowars]] — to amplify the meme to their audiences through YouTube videos, articles, and tweets. Search results for “NPC” increased, according to Google Trends...
 
Along with a couple of stories before it, the Times’ article kicked off a domino effect: its publication prompted popular members of the [[alt-right]] — including [[Paul Joseph Watson]] and [[Infowars]] — to amplify the meme to their audiences through YouTube videos, articles, and tweets. Search results for “NPC” increased, according to Google Trends...
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