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'''Bing''' is the latest generation [[search engine]] developed by [[Microsoft]]. Branded as a 'decision engine', Bing claims to find and organize search results faster, and with fewer clicks, so that one can make better decisions. It is Microsoft's third generation service to compete head-to-head with search giant [[Google]], which has a market share of more than 75 percent. Microsoft's previous search engines are MSN Search and Live.com. It uses the same minimalist homepage like Google but with a single, daily, hi-resolution graphic. Bing promotes shopping with cashback and claims to offer cheaper airfares and a commitment to comprehensive health results. Bing further provides a large collection of images, videos and the Bing xRank, a tool for top searched for keywords. Microsoft is promoting Bing with a $100 million [[TV]] and print ad campaign.<ref>[http://techfragments.com/news/859/Tech/Microsoft_Kicks_Off_100M_Bing_TV_Ad_Campaign.html Microsoft Kicks Off $100M Bing TV Ad Campaign] Tech Fragments, June 3, 2009</ref> Beside market share for search results, Microsoft hopes to capitalize on increased paid keyword placement, Google's main source of income.  

'''Bing''' is the latest generation [[search engine]] developed by [[Microsoft]]. Branded as a 'decision engine', Bing claims to find and organize search results faster, and with fewer clicks, so that one can make better decisions. It is Microsoft's third generation service to compete head-to-head with search giant [[Google]], which has a market share of more than 75 percent. Microsoft's previous search engines are MSN Search and Live.com. It uses the same minimalist homepage like Google but with a single, daily, hi-resolution graphic. Bing promotes shopping with cashback and claims to offer cheaper airfares and a commitment to comprehensive health results. Bing further provides a large collection of images, videos and the Bing xRank, a tool for top searched for keywords. Microsoft is promoting Bing with a $100 million [[TV]] and print ad campaign.<ref>[http://techfragments.com/news/859/Tech/Microsoft_Kicks_Off_100M_Bing_TV_Ad_Campaign.html Microsoft Kicks Off $100M Bing TV Ad Campaign] Tech Fragments, June 3, 2009</ref> Beside market share for search results, Microsoft hopes to capitalize on increased paid keyword placement, Google's main source of income.  

==Content partners==

==Content partners==