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== Marketing on TikTok ==
 
== Marketing on TikTok ==
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"TikTok is the number-one app for driving consumer spending, surpassing Tinder for the top spot."<ref>https://blog.hootsuite.com/tiktok-stats/</ref>
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"TikTok is the number-one app for driving consumer spending, surpassing Tinder for the top spot."<ref name="Hootsuite">https://blog.hootsuite.com/tiktok-stats/</ref>
    
TikTok is rapidly becoming a top site for marketing:
 
TikTok is rapidly becoming a top site for marketing:
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== Greater Influence than other Social Media ==
 
== Greater Influence than other Social Media ==
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"In terms of time spent, TikTok is tied for second place with Facebook. YouTube is still in the top position, holding users’ interest for an average of 23.7 hours each month."<ref name="Hootsuite"/>
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{{cquote|TikTok has considerably more engagement than either of the other two networks [Instagram and YouTube] at all follower levels. For example, Upfluence found micro-influencers had engagement rates of 17.96% on TikTok, 3.86% on Instagram, and 1.63% on YouTube. At the other extreme, mega-influencers had engagement rates of 4.96% on TikTok, 1.21% on Instagram, and 0.37% on YouTube.<ref>https://influencermarketinghub.com/tiktok-stats/</ref>}}
 
{{cquote|TikTok has considerably more engagement than either of the other two networks [Instagram and YouTube] at all follower levels. For example, Upfluence found micro-influencers had engagement rates of 17.96% on TikTok, 3.86% on Instagram, and 1.63% on YouTube. At the other extreme, mega-influencers had engagement rates of 4.96% on TikTok, 1.21% on Instagram, and 0.37% on YouTube.<ref>https://influencermarketinghub.com/tiktok-stats/</ref>}}
 
== Video length ==
 
== Video length ==
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