TikTok

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See also Conservative defense of TikTok.

TikTok is a China-owned short-form video app (software for mobile devices) which has become the most visited site in the United States, dethroning Google in 2021. TikTok has been accused of creating "political echo chambers," whereby one's political views are reinforced by a pre-selection of videos constantly fed to him based on his prior selections.[1] ByteDance is the Chinese company that owns TikTok, and ByteDance runs an likewise popular version in China known as Douyin.

Nearly half of Americans - 150 million people - are active users on TikTok, according to a statement by its CEO Shou Chew on March 21, 2023.[2] Liberals dislike how TikTok users post videos and comments objecting to public school illiteracy or regretting abortion.

Biden, in a tight race for reelection, proposed in March 2023 to try to ban TikTok,[3] which hinders Democrat efforts to exploit and mislead young voters. Dems depend heavily on young voters to win presidential elections.

Social media monopolists are perhaps the most opposed to TikTok, and have the most to lose from its competition. TikTok has pulled enormous traffic away from the Leftist Silicon Valley mnopolies.[4]

The average time spent (wasted?) on TikTok is reportedly 91 minutes per day, compared with 60 minutes daily for Facebook and 32 mins daily for Instagram. TikTok became popular because it facilitates the creation and distribution of short videos on cell phones, without liberal censorship. More females use TikTok than males.

TikTok sued in federal court in San Francisco to block Trump's Executive Order against it in late 2020.

On September 14, 2020, TikTok announced a deal with Oracle to try to remain in the United States.[5]

TikTok was largely unknown to the American public until Alexandria Ocasio-Cortez name-dropped the platform while bragging online about TikTok being used to largely cut into attendance at a Donald Trump rally in Tulsa during the 2020 presidential election campaign via fake ticket registrations by teenage anti-Trump TikTok users (some of which she also identified as fans of Korean pop music, or "K-Pop") who would then no-show the event, done with the intent of sabotaging the rally by preventing legitimate attendance by Trump supporters (who were also slandered by Ocasio-Cortez as "white supremacists").[6]

In October 2022 Russia fined TikTok for pushing LGBT content.[7]

Conservative content on TikTok

Some of the videos on TikTok are pro-parent and also pro-family. Almost none of the videos promote the kind of liberal elitism preferred by political Leftists. The popular videos concerning relationships are virtually all heterosexual in message.

Some of the most popular videos on TikTok are by or about mothers, without the political correctness presented by the liberal media.

It's the wild west on TikTok, so no political impact can be intended (unlike Facebook and Twitter. But a checklist of issues indicates an overall conservative impact by TikTok on its predominantly youthful voter demographic:

pro-Establishment (no), pro-liberal-social-agenda (no), anti-homemaker (no), pro-authority (no), pro-parent (yes), pro-kids (yes), pro-drugs (no), pro-video-games (no), pro-young-voters-thinking-for-themselves (yes).

Marketing on TikTok

"TikTok is the number-one app for driving consumer spending, surpassing Tinder for the top spot."[8]

TikTok is rapidly becoming a top site for marketing:

TikTok can’t be overlooked in marketing. The short-form video platform now hosts 750 million monthly users worldwide, making it the third largest social media network, according to Insider Intelligence.

About 34 percent of travelers were influenced by TikTok in 2022, a 10 percentage point increase from 2021, ....[9]

TikTok, unfortunately, allows some inappropriate ads.

Greater Influence than other Social Media

"In terms of time spent, TikTok is tied for second place with Facebook. YouTube is still in the top position, holding users’ interest for an average of 23.7 hours each month."[8]


TikTok has considerably more engagement than either of the other two networks [Instagram and YouTube] at all follower levels. For example, Upfluence found micro-influencers had engagement rates of 17.96% on TikTok, 3.86% on Instagram, and 1.63% on YouTube. At the other extreme, mega-influencers had engagement rates of 4.96% on TikTok, 1.21% on Instagram, and 0.37% on YouTube.[10]

Video length

TikTok video length continues to length with new releases, and as of January 2023 allows up to 10 minutes.[11]

Bans on TikTok

After mostly Republican states banned the used of TikTok on government-issued devices in 2022, the University of Texas blocked access to TikTok through its networks on its Austin campus on Jan. 16, 2023.[12]

References