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[[File:Soft Power (2004) by Joseph Nye.jpg|thumbnail|250px|right|The political scientist Joseph Nye's 2004 book describing the concept of "soft power". Nye popularized the concept of soft power in the late 1980s.<ref>
{{cite book
|last1 = Nye
|first1 = Joseph S.
|author-link1 = Joseph Nye
|date = 16 March 2004
|title = Soft Power: The Means To Success In World Politics
|url = https://books.google.com/books?id=wuqOAAAAMAAJ
|publication-place = New York
|publisher = PublicAffairs
|page = ix, xi
|isbn = 9781586482251
|access-date = 16 March 2023
|quote = [...] I had coined the term 'soft power' a decade or so earlier. [...] I first developed the concept of 'soft power' in ''Bound to Lead'', a book I published in 1990 [...].
}}
</ref>]]
'''Soft power''' is a nation's capacity to cause others to do things through persuasive/non-coercive means. The American political scientist Joseph Nye introduced the concept of "soft power" in the late 1980s.
'''Soft power''' is a nation's capacity to cause others to do things through persuasive/non-coercive means. The American political scientist Joseph Nye introduced the concept of "soft power" in the late 1980s.