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[[File:Soft Power (2004) by Joseph Nye.jpg|thumbnail|250px|right|The political scientist Joseph Nye's 2004 book describing the concept of "soft power". Nye popularized the concept of soft power in the late 1980s.<ref>
[[File:Soft Power (2004) by Joseph Nye.jpg|thumbnail|250px|right|The political scientist Joseph Nye's 2004 book describing the concept of "soft power".
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Nye popularized the concept of soft power in the late 1980s.<ref>
{{cite book
{{cite book
|last1 = Nye
|last1 = Nye