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→Connector
== Connector ==
== Connector ==
In his best-selling book ''The Tipping Point'' the author Malcolm Gladwell describes a "connector" as a person who knows an impressive amount of people.<ref>[https://abcnews.go.com/GMA/story?id=126413 You Know More People Than You Think], ABC News</ref> According to Gladwell, "There are a small number of people in any group, in any community who knows many more people than the average people knows. They make the phone calls, they are connected to the different worlds and they make a big difference."<ref>[https://abcnews.go.com/GMA/story?id=126413 You Know More People Than You Think], ABC News</ref> Connectors, according to Gladwell, are individuals who help to spread information and trends throughout our society.<ref>[https://abcnews.go.com/GMA/story?id=126413 You Know More People Than You Think], ABC News</ref>
In his best-selling book ''The Tipping Point'' the author Malcolm Gladwell describes a "connector" as a person who knows an impressive amount of people.<ref>[https://abcnews.go.com/GMA/story?id=126413 You Know More People Than You Think], ABC News</ref> According to Gladwell, "There are a small number of people in any group, in any community who knows many more people than the average people knows. They make the phone calls, they are connected to the different worlds and they make a big difference."<ref>[https://abcnews.go.com/GMA/story?id=126413 You Know More People Than You Think], ABC News</ref> Connectors, according to Gladwell, are individuals who help to spread information and trends throughout our society.<ref>[https://abcnews.go.com/GMA/story?id=126413 You Know More People Than You Think], ABC News</ref>
Amanda Penn writing about Malcolm Gladwell's connectors states: "Connectors are sociable, gregarious, and are naturally skilled at making — and keeping in contact with — friends and acquaintances. The term comes from Malcolm Gladwell’s The Tipping Point. We’ll cover the role of Tipping Point‘s connectors in business and why they’re crucial to the spread of ideas, services, and products. The Law of the Few is about the people who spread messages, ideas, or viruses and cause epidemics to tip. These are specific types of people who have the contacts, knowledge, and social skills to effectively spread an idea far and wide.<ref>[https://www.shortform.com/blog/malcolm-gladwell-connectors/ Malcolm Gladwell’s “Connectors”: People Who Spread Ideas] by Amanda Penn</ref>
== See also ==
== See also ==