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== Keys to innovation ==
== Keys to innovation ==
*[https://www.mckinsey.com/capabilities/strategy-and-corporate-finance/our-insights/the-eight-essentials-of-innovation The eight essentials of innovation], McKinsey & Company (Leading management consulting company), 2015
*[https://www.mckinsey.com/capabilities/strategy-and-corporate-finance/our-insights/the-eight-essentials-of-innovation The eight essentials of innovation], McKinsey & Company (Leading management consulting company), Mckinsey Quarterly, 2015
On McKinsey & Company's research related to the article above:
"The authors explore the elements that set successfully innovative companies apart from their less innovative counterparts. Their research consists of in-depth interviews, workshops, and surveys of 2500 executives at over 300 companies. The research defined success as a weighted index of measures for organic growth (percent of growth from new products/services developed in-house) and innovation performance (percent of sales from new products and self-assessments of innovation performance). From the research, they identified eight essential elements of innovation success: Aspire, Choose, Discover, Evolve, Accelerate, Scale, Extend, and Mobilize. The authors note that there is no proven formula for innovation success but argue that there is a strong correlation between these essential elements and success. A firm that strives to apply these essentials to their unique situation can improve their probability of sparking innovation within the company."<ref>[https://agribusiness.purdue.edu/essentials-for-innovation-success/ ESSENTIALS FOR INNOVATION SUCCESS], Purdue University</ref>
=== Other articles on keys to innovation ===
*[https://bigthink.com/plus/creating-a-culture-of-innovation/ 7 keys to creating a culture of innovation], Big Think website, 2023
*[https://bigthink.com/plus/creating-a-culture-of-innovation/ 7 keys to creating a culture of innovation], Big Think website, 2023