As a logical fallacy, it is similar to the [[appeal to emotion]], except that the appeal is [[self-deception|to one's own emotion]] rather than only to the emotions of the audience. The fallacy makes a desire for the conclusion to be a premise; that is, it takes the following form: | As a logical fallacy, it is similar to the [[appeal to emotion]], except that the appeal is [[self-deception|to one's own emotion]] rather than only to the emotions of the audience. The fallacy makes a desire for the conclusion to be a premise; that is, it takes the following form: |