Changes

''The New Model of Selling: Selling to an Unsellable Generation'' by Jerry Acuff and Jeremy Miner is a 2023 book on how to sell more effectively. Jerry Acuff’s and Jeremy Miner's approach reframes [[sales]] through the lenses of neuroscience and persuasion. In their sales model, which reflects that today's consumers are armed with an abundance of information and have more skepticism and sales resistance than previous generations, the goal is to aid the customer to think for themselves, with an emphasis on [[problem solving]] and personal connection.<ref>[https://www.amazon.com/New-Model-Selling-Unsellable-Generation/dp/1636980112?crid=SGEHD5RS8DPE&dib=eyJ2IjoiMSJ9.KRqsYjzD0Ob6Cq5h_pRJdDic2R8HvVT_HGxiedgvuLH2Xn_SsYbEE-Xp3OsrrKTAeuvHIawgWH4Nq20r8kohjDqBVfa9997HIvCWs1kO4pb1gRUHQrUkGuN-y8cKdziGiKVaeJDQ9wPcZSNqO_q3tkFKVVrLbzjOo_tt7ZMz9Z_kodg7QDEVkJSFa36aSzQGoq_z4g9DdVdYPipbc77mrTvN4yN7aLPbl3kam6GaIiI.l8d8bEQnpNpUqOJrzjoupG5pJRhKGSV_yYFkJdU7O18&dib_tag=se&keywords=jeremy+miner&qid=1744136916&sprefix=jeremy+miner%2Caps%2C110&sr=8-1 The New Model of Selling: Selling to an Unsellable Generation]</ref>

''The New Model of Selling: Selling to an Unsellable Generation'' by Jerry Acuff and Jeremy Miner is a 2023 book on how to sell more effectively. Jerry Acuff’s and Jeremy Miner's approach reframes [[sales]] through the lenses of [[neuroscience]] and [[persuasion]]. In their sales model, which reflects that today's consumers are armed with an abundance of information and have more skepticism and sales resistance than previous generations, the goal is to aid the customer to think for themselves, with an emphasis on [[problem solving]] and personal connection.<ref>[https://www.amazon.com/New-Model-Selling-Unsellable-Generation/dp/1636980112?crid=SGEHD5RS8DPE&dib=eyJ2IjoiMSJ9.KRqsYjzD0Ob6Cq5h_pRJdDic2R8HvVT_HGxiedgvuLH2Xn_SsYbEE-Xp3OsrrKTAeuvHIawgWH4Nq20r8kohjDqBVfa9997HIvCWs1kO4pb1gRUHQrUkGuN-y8cKdziGiKVaeJDQ9wPcZSNqO_q3tkFKVVrLbzjOo_tt7ZMz9Z_kodg7QDEVkJSFa36aSzQGoq_z4g9DdVdYPipbc77mrTvN4yN7aLPbl3kam6GaIiI.l8d8bEQnpNpUqOJrzjoupG5pJRhKGSV_yYFkJdU7O18&dib_tag=se&keywords=jeremy+miner&qid=1744136916&sprefix=jeremy+miner%2Caps%2C110&sr=8-1 The New Model of Selling: Selling to an Unsellable Generation]</ref>

== Book summaries ==

== Book summaries ==