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* ''Positioning: The Battle for Your Mind'' by Al Ries, Jack Trout and Philip Kotler. McGraw Hill. December 13, 2000
* ''Positioning: The Battle for Your Mind'' by Al Ries, Jack Trout and Philip Kotler. McGraw Hill. December 13, 2000
* ''How Brands Grow: What Marketers Don't Know'' by Byron Sharp. Oxford University Press. April 12, 2010
* ''How Brands Grow: What Marketers Don't Know'' by Byron Sharp. Oxford University Press. April 12, 2010
==See also==
==See also==