On a strictly theoretical basis, Goodwill is the present value of the superior earnings stream of a business, capitalized in perpetuity. Put another way, you would only pay $2 million for a business with assets of $1.3 million if you thought you would make a lot more money than that sort of investment would normally generate. | On a strictly theoretical basis, Goodwill is the present value of the superior earnings stream of a business, capitalized in perpetuity. Put another way, you would only pay $2 million for a business with assets of $1.3 million if you thought you would make a lot more money than that sort of investment would normally generate. |