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On a strictly theoretical basis, Goodwill is the present value of the superior earnings stream of a business, capitalized in perpetuity.  Put another way, you would only pay $2 million for a business with assets of $1.3 million if you thought you would make a lot more money than that sort of investment would normally generate.
 
On a strictly theoretical basis, Goodwill is the present value of the superior earnings stream of a business, capitalized in perpetuity.  Put another way, you would only pay $2 million for a business with assets of $1.3 million if you thought you would make a lot more money than that sort of investment would normally generate.
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Management must review the asset value of Goodwill every year to determine if it is still a legitimate asset.  If it is not, the asset must either be reduced or written off completely.  Reverting to the previous example, suppose the business purchased had a competitor that opened a location just across the street, and that ongoing profits would be reduced.  Management would be required to reduce, if not write off completely, the value of Goodwill.
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Management must review the asset value of Goodwill every year to determine if it is still a legitimate asset.  If it is not, the asset must either be reduced or written off completely.  Reverting to the previous example, suppose the business purchased had a competitor that opened a location just across the street, and that ongoing [[profit]]s would be reduced.  Management would be required to reduce, if not write off completely, the value of Goodwill.
    
[[category:economics]]
 
[[category:economics]]
 
[[category:finance]]
 
[[category:finance]]
 
[[Category:accounting]]
 
[[Category:accounting]]
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