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Goodwill can have a number of meanings but this brief article contemplates it's meaning as a financial asset.
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'''Goodwill''' can have a number of meanings but this brief article contemplates it's meaning as a financial asset.
    
Goodwill that appears on a balance sheet is always 'purchased' Goodwill.  That is, it is not generated by some mechanism internal to the company and then created as an asset.
 
Goodwill that appears on a balance sheet is always 'purchased' Goodwill.  That is, it is not generated by some mechanism internal to the company and then created as an asset.
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