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'''Hyperbole''' is a deliberate exaggeration used to emphasize a point with [[drama]]tic or [[comedy|comedic]] effect. One such example of dramatic hyperbole might be the following:

'''Hyperbole''' is a deliberate exaggeration used to emphasize a point with [[drama]]tic or [[comedy|comedic]] effect.

 

"I would jump off a cliff before I'd ever miss church."

An example of dramatic hyperbole might be the following:

:"I would jump off a cliff before I'd ever miss church."

The phrase "jump off a cliff" is not literal, but rather an exaggeration intended to emphasize how strongly the speaker feels about going to [[church]].

The phrase "jump off a cliff" is not literal, but rather an exaggeration intended to emphasize how strongly the speaker feels about going to [[church]].

An example of comedic hyperbole follows:

An example of comedic hyperbole follows:

:"Yo mama is so fat she has her own zip code."

"[[Yo mama]] is so fat she has her own zip code."

Clearly this is an exaggeration, since, while the person's mother may indeed be very [[fat]], she could not be anywhere near large enough to require her own [[zip code]].

Clearly this is an exaggeration, since, while the person's mother may indeed be very [[fat]], she could not be anywhere near large enough to require her own [[zip code]].

[[Advertising]] makes frequent use of hyperbole in order to draw attention to the positive aspects of a product and garner interest from [[consumer]]s.  A new [[toothpaste]], [[automobile]], or electronic gadget must be the healthiest, fastest, or coolest thing in town.

[[Advertising]] makes frequent use of hyperbole in order to draw attention to the positive aspects of a product and garner interest from [[consumer]]s.  A new [[toothpaste]], [[automobile]], or electronic gadget must be the healthiest, fastest, or coolest thing in town.