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'''Hyperbole''' is a deliberate exaggeration used to emphasize a point with [[drama]]tic or [[comedy|comedic]] effect.

'''Hyperbole''' is a deliberate obvious and intentional exaggeration, not intended to be taken literally,

 

and used to emphasize a point with [[drama]]tic or [[comedy|comedic]] effect. An example of dramatic hyperbole might be the following: "I would jump off a cliff before I'd ever miss church." The phrase "jump off a cliff" is not literal, but rather an exaggeration intended to emphasize how strongly the speaker feels about going to [[church]].

An example of dramatic hyperbole might be the following:

:"I would jump off a cliff before I'd ever miss church."

The phrase "jump off a cliff" is not literal, but rather an exaggeration intended to emphasize how strongly the speaker feels about going to [[church]].

 

Clearly this is an exaggeration, since, while the person's mother may indeed be very [[fat]], she could not be anywhere near large enough to require her own [[zip code]].

==Hyperbole in advertising==

==Hyperbole in advertising==

[[Advertising]] makes frequent use of hyperbole in order to draw attention to the positive aspects of a product and garner interest from [[consumer]]s.  A new [[toothpaste]], [[automobile]], or electronic gadget must be the healthiest, fastest, or coolest thing in town.

[[Advertising]] makes frequent use of hyperbole in order to draw attention to the positive aspects of a product and garner interest from [[consumer]]s.  A new [[toothpaste]], [[automobile]], or electronic gadget must be the healthiest, fastest, or coolest thing in town. Many consumers have grown accustomed to the use of hyperbole in advertisements and are no longer impressed by products being hailed by their makers as the "best" or "greatest" thing ever.

 

Many consumers have grown accustomed to the use of hyperbole in advertisements and are no longer impressed by products being hailed by their makers as the "best" or "greatest" thing ever.

==References==

==References==