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New page: '''Direct mail''' is the use of postal mail sent in bulk for the purposes of marketing, advertising, or promotion. It is used by businesses, nonprofit orga...
'''Direct mail''' is the use of [[post office|postal]] [[mail]] sent in bulk for the purposes of [[marketing]], [[advertising]], or promotion. It is used by businesses, [[nonprofit]] organizations, and political candidates alike.
Typically, direct mail sent in bulk is mailed at a discounted postal rate from individual letters, with a special bulk mailing rate available by obtiaining a bulk mail permit from the Post Office.
==Opting out==
Direct mail is sometimes referred to, disparagingly, as junk mail. Some direct mailers use mailing lists of likely prospects which they buy or rent from bulk mailing list brokers, and in turn trade or sell the names and addresses of their customers with these mailing list brokers and with other business and organizations. Many people do not like to receive bulk mail they did not ask for, so in the United States the Direct Marketing Association maintains an opt-out list [http://www.dmachoice.org/consumerassistance.php]. This list is only partially effective as many direct mailers are not members of the Direct Marketing Association. Another technique to curtail the amount of bulk mail one receives is asking every business and organization with which one does business through the mail to not sell or trade your name and address with any other company.
==Political direct mail==
Direct mail has become a common fundraising and organizing method for political groups. The use of direct mail for political organizing was pioneered by [[conservative]] activist, [[Richard Viguerie]] starting in 1965.
[[Category:Business]]
Typically, direct mail sent in bulk is mailed at a discounted postal rate from individual letters, with a special bulk mailing rate available by obtiaining a bulk mail permit from the Post Office.
==Opting out==
Direct mail is sometimes referred to, disparagingly, as junk mail. Some direct mailers use mailing lists of likely prospects which they buy or rent from bulk mailing list brokers, and in turn trade or sell the names and addresses of their customers with these mailing list brokers and with other business and organizations. Many people do not like to receive bulk mail they did not ask for, so in the United States the Direct Marketing Association maintains an opt-out list [http://www.dmachoice.org/consumerassistance.php]. This list is only partially effective as many direct mailers are not members of the Direct Marketing Association. Another technique to curtail the amount of bulk mail one receives is asking every business and organization with which one does business through the mail to not sell or trade your name and address with any other company.
==Political direct mail==
Direct mail has become a common fundraising and organizing method for political groups. The use of direct mail for political organizing was pioneered by [[conservative]] activist, [[Richard Viguerie]] starting in 1965.
[[Category:Business]]