| − | '''Direct mail''' is the use of [[post office|postal]] [[mail]] sent in bulk for the purposes of [[marketing]], [[advertising]], or promotion. It is used by businesses, [[nonprofit]] organizations, and political candidates alike. | + | '''Direct mail''' is the use of [[post office|postal]] [[mail]] sent in bulk for the purposes of [[marketing]], [[advertising]], or promotion. It is used by businesses, [[non-profit]] organizations, and political candidates alike. |
| − | Typically, direct mail sent in bulk is mailed at a discounted postal rate from individual letters, with a special bulk mailing rate available by obtiaining a bulk mail permit from the Post Office. | + | Typically, direct mail sent in bulk is mailed at a discounted postal rate from individual letters, with a special bulk mailing rate available by obtaining a bulk mail permit from the [[Post Office]]. |