| − | '''The Bradley effect''' is a term to describe voter discrepancies, telling opinion pollsters they prefer a candidate and then voting for a different candidate on election day. The phrase came about after the 1982 California governors race. [[Los Angeles]] Mayor Tom Bradley, an African-American Democrat, unexpectedly lost his candidacy for governor of [[California]] to candidate George Deukmejian, a white [[Republican]], after pollsters were predicting Bradley's victory. | + | '''The Bradley effect''' is a term to describe voter discrepancies, telling opinion pollsters they prefer a candidate and then voting for a different candidate on election day. The phrase came about after the 1982 California governors race in which [[Los Angeles]] Mayor Tom Bradley, an African-American Democrat, unexpectedly lost his candidacy for governor of [[California]] to candidate George Deukmejian, a white [[Republican]], after pollsters were predicting Bradley's victory. The theory is that people do not want to appear racist, so they say they will vote for a minority candidate, even if they aren't planning on it. |