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'''Branson''' is a small town in the Ozark mountains in southwest Missouri, famous as a major tourism center featuring clean entertainment with a Christian tone. Over 50 live theatres operate, together with supporting restaurants, motels and museums. A major new airport opens in spring 2009, making the site more accessible to distant visitors.
Branson's three lakes and amusement park, Silver Dollar City, began attracting visitors in the 1950s-1960s, the city emerged in the 1980s as the country music perfomance capital, second perhaps only to Nashville. Bransontheaters has remainedperformance ethnically and religiously homogeneous and has used its image as a simple and safe country town with strong family values to attract increasing number of tourists. There is little liquor and no casinos or off-color venues.<ref> Jerry Rodnitzky, "Back To Branson: Normalcy and Nostalgia in the Ozarks." ''Southern Cultures'' 2002 8(2): 97-105. 1068-8218 </ref> Branson entrepreneurs wove Christian sentiment into a fabric of nostalgia, romantic traditionalism, and whitewashed rusticity that downplays the extreme hardships of mountain life and plays up 21st century family values.
Branson is the setting for ''The Shepherd of the Hills'' (1907), a novel by Harold Bell Wright that depicted the folklore of the Ozarks in romantic fashion. A dramatic version has been a major highlight for visitors for decades.
==External links==
* [http://www.oldmatt.com/ Shepherd of the Hills website]
==Further reading==
* Ketchell, Aaron K. ''Holy Hills of the Ozarks: Religion and Tourism in Branson, Missouri'' (2008) [http://www.amazon.com/Holy-Hills-Ozarks-Religion-Religions/dp/0801886600/ref=sr_1_1?ie=UTF8&s=books&qid=1237536559&sr=8-1 excerpt and text search]
====References====
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