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'''Emotional manipulation''' is the exploitation of someone's deepest longings or fleeting attitudes, for one's own benefit. It is usually associated with [[political]] [[propaganda]] or [[advertising]] campaigns. Rather famously, [[Barack Obama]] used in in many of his campaign ads.   

'''Emotional manipulation''' is the exploitation of someone's deepest longings or fleeting attitudes, for one's own benefit. It is usually associated with [[political]] [[propaganda]] or [[advertising]] campaigns. Rather famously, [[Barack Obama]] used it in much of his 2008 Presidential campaign.   

For instance, to sell cars or tools to a man, advertisers typically show an attractive woman in the same picture as the product.

For instance, to sell cars or tools to a man, advertisers typically show an attractive woman in the same picture as the product.

[[Category:Psychology]]

[[Category:Psychology]]