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'''Emotional manipulation''' is the exploitation of someone's deepest longings or fleeting attitudes, for one's own benefit. It is usually associated with [[political]] [[propaganda]] or [[advertising]] campaigns. Rather famously, [[Barack Obama]] used it in much of his 2008 Presidential campaign. 
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'''Emotional manipulation''' is the exploitation of someone's deep longings or fleeting attitudes, for one's own benefit. It is usually associated with [[propaganda]] or [[advertising]] campaigns.  
    
For instance, to sell cars or tools to a man, advertisers typically show an attractive woman in the same picture as the product.
 
For instance, to sell cars or tools to a man, advertisers typically show an attractive woman in the same picture as the product.
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Rather famously, [[Barack Obama]] sold "hope" in his 2008 Presidential campaign. 
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[[Category:Psychology]]
 
[[Category:Psychology]]
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[[Category:Liberal Traits]]
 
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