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Excerpts from the book
'''Made to Stick''' is a book which explores what makes an idea "sticky", such as [[urban rumors]] which get half way round the world before the truth gets its boots on.
'''Made to Stick''' is a book which explores what makes an idea "sticky", such as [[urban rumors]] which get half way round the world before the truth gets its boots on.
==Links==
*[http://www.madetostick.com/excerpts/ Excerpts from the book]