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"To summarize, here's our checklist for creating a successful idea: a Simple Unexpected Concrete Credentialed Emotional Story."
'''Made to Stick''' is a book which explores what makes an idea "sticky", such as [[urban rumors]] which get half way round the world before the truth gets its boots on.
'''Made to Stick''' is a book which explores what makes an idea "sticky", such as [[urban rumors]] which get half way round the world before the truth gets its boots on. "To summarize, here's our checklist for creating a successful idea: a Simple Unexpected Concrete Credentialed Emotional Story."
==Links==
==Links==
*[http://www.madetostick.com/excerpts/ Excerpts from the book]
*[http://www.madetostick.com/excerpts/ Excerpts from the book]