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[[File:Binglogo.jpg]]

[[File:Binglogo.jpg|right|The Bing logo]]

'''Bing''' is the latest generation [[search engine]] developed by [[Microsoft]]. Branded as a 'decision engine', Bing claims to find and organize search results faster, and with fewer clicks, so you can make better decisions. It is Microsoft's third generation service to compete head-to-head with search giant [[Google]], which has a market share over 75%. Microsoft's previous search engines are MSN Search and Live.com. It uses the same minimalist homepage like Google but with a single, daily, hi-resolution graphic. They promote shopping with cashback, claim to provide cheaper airfares and a commitment to comprehensive health results. Also, Bing provides a large collection of images, videos and the Bing xRank, a tool for top searched for keywords. Microsoft is promoting Bing with a $100 million [[TV]] and print ad campaign. <ref>[http://techfragments.com/news/859/Tech/Microsoft_Kicks_Off_100M_Bing_TV_Ad_Campaign.html Microsoft Kicks Off $100M Bing TV Ad Campaign] Tech Fragments, June 3, 2009 </ref> Beside market share for search results, Microsoft hopes to capitalize on increased paid keyword placement, Google's main source of income.  

'''Bing''' is the latest generation [[search engine]] developed by [[Microsoft]]. Branded as a 'decision engine', Bing claims to find and organize search results faster, and with fewer clicks, so you can make better decisions. It is Microsoft's third generation service to compete head-to-head with search giant [[Google]], which has a market share over 75%. Microsoft's previous search engines are MSN Search and Live.com. It uses the same minimalist homepage like Google but with a single, daily, hi-resolution graphic. They promote shopping with cashback, claim to provide cheaper airfares and a commitment to comprehensive health results. Also, Bing provides a large collection of images, videos and the Bing xRank, a tool for top searched for keywords. Microsoft is promoting Bing with a $100 million [[TV]] and print ad campaign. <ref>[http://techfragments.com/news/859/Tech/Microsoft_Kicks_Off_100M_Bing_TV_Ad_Campaign.html Microsoft Kicks Off $100M Bing TV Ad Campaign] Tech Fragments, June 3, 2009 </ref> Beside market share for search results, Microsoft hopes to capitalize on increased paid keyword placement, Google's main source of income.